This first-of-its-kind installation is the latest effort to infuse the city’s downtown with art!

Now this is something to get exited about! From Jan 10th through June 30th Second Century Studios at 331-A S Osceola Ave, Clearwater, FL 33756 will be hosting the ONLY Dreams of Dalí dedicated VR experience outside of The Dalí Museum.

The BEST part is it is totally FREE!

-Wednesdays and Thursdays: 11 a.m. – 7 p.m.
-Fridays: 12 p.m. – 9 p.m.
-Saturdays and Sundays: 10 a.m. – 5 p.m.

Check out the official press release below 🙂


A unique partnership between the internationally renowned Dalí Museum in St. Petersburg and the City of Clearwater’s Community Redevelopment Agency will bring the Museum’s award-winning Dreams of Dalí virtual reality experience to Second Century Studios. The six month installation is part of the Community Redevelopment Agency’s (CRA) broader initiative to support high-quality, participatory arts programming that showcases the unique assets of Downtown Clearwater and the surrounding area.

This free and immersive experience will transport visitors into Salvador Dalí’s Surrealist painting Archaeological Reminiscence of Millet’s “Angelus” through virtual reality (VR) technology. The limitedengagement installation is open to the public from Jan. 10 – June 30, and is currently the only Dreams of Dalí dedicated VR experience outside of The Dalí Museum.

“This installation is a first-of-its-kind experience for Clearwater, providing residents and visitors alike an opportunity to engage in the arts through technology. We’re thrilled to partner with The Dalí Museum to celebrate our downtown,” said Amanda Thompson, the City of Clearwater’s CRA director. “With exhibits like Dreams of Dalí, Clearwater is establishing itself as the next great place to live, work and play.”

In conjunction with Dreams of Dalí in virtual reality, the CRA will also feature pop-up programming each month at Second Century Studios at 331 Cleveland St. starting in January. The sponsor of the VR equipment featured in the innovative Dalí Museum installation is KnowBe4, a security awareness company located in Downtown Clearwater.

Recognizing the power of digital technology to create new avenues for audiences to engage in the arts, Dreams of Dalí originated in 2016 and is on permanent display in The Dalí Museum. The installation in Downtown Clearwater for the first half of 2019 is part of the Museum’s commitment to community engagement.

“We are delighted to partner with the Clearwater CRA to provide the community with a glimpse of the fantastical and surreal experiences The Dalí Museum has to offer,” said Hank Hine, executive director of The Dalí Museum. “The CRA is taking a progressive approach to invigorating their burgeoning downtown and we are thrilled to be one of their partners in showcasing the abundant cultural offerings in the Tampa Bay region. We hope Clearwater residents and visitors enjoy the immersive Dreams of Dalí virtual reality experience – a ‘taste of Dali’ – and are inspired to explore The Dalí Museum in all its splendor.”

“We’re honored to be involved in this partnership to bring the Dreams of Dalí exhibit to the Downtown Clearwater area where KnowBe4’s headquarters are located,” said Stu Sjouwerman, CEO of KnowBe4.

“Clearwater is a vibrant part of the Tampa Bay community and we’re proud to see it showcased with inspiring art. I truly hope that the area’s residents and employees enjoy experiencing the arts through technology.”

The Dreams of Dalí virtual reality experience at Second Century Studios will be open to the public from Jan. 10 to June 30. A public grand opening event will be held on Friday, Jan. 25 coinciding with Downtown Clearwater’s Blast Friday, where guests can enjoy food from local restaurants, live music and entertainment.

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